This Old House Names SAFAVIEH Four Seasons Rug One of 100 Best New Home Products of 2012

Safavieh’s Four Seasons indoor outdoor Moroccan-inspired rug is one of the
TOH Top 100 new products of 2012. This Old House photo by Ted Morrison.

PORT WASHINGTON, NY – Safavieh’s Four Seasons indoor/outdoor rugs have been named by This Old House as one of the 100 best new home products of 2012.  The only area rug to win a place on the prestigious “TOH Top 100” list this year, Four Seasons is hand-hooked of solution-dyed polypropylene in a broad range of patterns that includes traditional Persian and Moroccan motifs and florals from English country to contemporary.

“The TOH Top 100 is the result of an exhaustive search for the most forward-thinking, relevant and necessary new home products out there. Through the winners, we saw several major trends emerge in homes, including bringing the outside in, simplified Do-It-Yourself, and getting high-end looks for less,” said Scott Omelianuk, Editor of This Old House.

“We're honored to be included in the TOH Top 100 list. And we are gratified that This Old House has recognized the great strides in quality and design in the outdoor living category we’ve taken with Four Seasons. This collection really does blend indoor and outdoor spaces.  It is innovative in so many ways, from patterns with neon colors, to multi-colored chintz designs – all unheard of in outdoor a year ago,” said Arash Yaraghi, Safavieh principal.

“Safavieh is one of the original companies that started the revolution of indoor/outdoor rugs and we are expanding our line continually with new weaves, including hand-made and machine-made qualities. We believe that the sector will continue to grow if we continue pushing the envelope with design and technology that develops fashionable products people perceive as attractive enough to go inside their homes, but with all the cleanability and easy care advantages of outdoor,” Yaraghi continued.

Four Seasons, a collection of 30 patterns introduced in July 2012 at the Atlanta Rug Market, is hand-hooked in China of enhanced polypropylene and retails at $320 for a 5x8 size.

The 2012 list marks the second annual “The TOH Top 100” and includes items for people who love houses new or old and are looking for the newest ways to fix them up. Winning products include an ice tray that won’t spill, wood decking that resists rot, and a [broadloom] carpet [by Mohawk] that stands up to an elephant. “I am confident that these products will impress our readers as much as they did the editors of the magazine and will raise the bar for the industry,” added Omelianuk.

A complete list of the “TOH Top 100” can be found at www.ThisOldHouse.com/top100  and on newsstands, beginning November 2.

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Safavieh Rugs “Style Spotted” at High Point Market Design Innovation and Trend-right Colors Cited

Janel Laban, executive editor of Apartment Therapy “style spotting”
Safavieh’s new Santa Fe geometric rug with Peshawar wool pile
and Soumak flat weave in metallic yarn.

HIGH POINT –Two Safavieh area rugs were selected by High Point Market Style Spotters as favorite products during the October 2012 home furnishings market, October 13-18.  Lisa Mende, principal of Lisa Mende Design chose an ikat rug from Safavieh’s sustainable hemp collection by Thom Filicia, and Janel Laban, executive editor of Apartment Therapy singled out a new Santa Fe rug introduced at Market.

“We are honored to have our designs validated by top home fashion trendsetters; this distinction is especially significant when you consider that of the 167 products selected by the Style Spotters this Market, only five were area rugs,” said Safavieh principal Arash Yaraghi.

“This promotion by High Point Market is wonderful exposure for exhibitors like Safavieh, and also for the area rug category as a catalyst for color and pattern trends.  As the Style Spotters program continues each season, we hope to see the percentage of rugs grow in proportion to their vital role in interior design,” Yaraghi explained.

Named a Style Spotter after winning the High Point Market's Olioboard contest this summer, Lisa Mende is known creating expressive interiors with stylish accessories.  A respected design blogger, Mende noted on her Pinterest board that she chose Thom Filicia's Nottingham rug for its trendsetting colors of red, blue, yellow and aqua. “This hand knotted beauty would be great most anywhere,” she said.

Of the Santa Fe rug, Janel Laban of Apartment Therapy said, “Brick red plush pile meets subtly metallic silver flat weave: Beautiful unique rug from Safavieh.”  The rug combines a Peshawar weave wool pile with a Soumak flat weave in metallic yarn.

Chosen for their ability to see ahead of the curve in home fashion trends, the nine interior designers and bloggers asked by the Market to walk the show capturing images of their favorite looks and on-trend products. The Style Spotters curated their choices on Pinterest, a website that lets users organize and share photos on virtual pin boards. Each photo posted lists the exhibitor’s name and showroom number.

The fall roster of Style Spotters also included:
• Traci Zeller, Traci Zeller’s Blog
• Gretchen Aubuchon, Fashion + Decor
• Lori Dennis, DesignCamp.com
• Julia Buckingham Edelmann, Material Girls
• Cassandra LaValle, Coco + Kelley
• Stacy Naquin, Stacy Naquin blog
• Jason Oliver Nixon, Demystifying Design

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Safavieh to Host High Point Party with Thom Filicia

Thom Filicia with his furniture for Vanguard and ikat Safavieh rug of
sustainable hemp yarns Style # TMF339

PORT WASHINGTON, NY – Safavieh will host a meet and greet with celebrity designer Thom Filicia from 2:30 – 3:30 PM on Monday, Oct. 15 in its Historic Market Square showroom, suite 120. The event celebrates the upcoming launch of Filicia’s new decorating book “American Beauty” scheduled for release on Nov.13 in New York City.

Festivities include photo ops with the Filicia, and guests will receive bookmarks illustrated with images of Filicia’s vegetable-dyed hemp rugs for Safavieh, which the designer will sign.  Refreshments will be served.

Filicia and Safavieh have extended a special invitation to Sustainable Furnishings Council members to the party, which is listed in the SFC Shop Sustainable map and Guide to Green at High Point Market.

A member of SFC, which has designated him a DESIGNINGreen Leader, Filicia has incorporated the eco-friendly rugs he designed for Safavieh in his Skaneateles Lake, NY home, which is the subject of ‘American Beauty’, a combination memoir and decorating guide.

New at High Point: Salt Spring by Thom Filicia for Safavieh
in sustainable hemp yarn Style #TMF 331A

According to Cyrus Yaraghi, Safavieh principal, the company’s High Point introductions represent a major expansion in eco-friendly rugs. In addition to new SKUs in Filicia’s ikat hemp collection and his outdoor rugs crafted of yarns from recycled plastic bottles, the company has added 28 designs to the Safavieh Natural Fiber collection.  “Our yarns are hemp or jute depending on the design, and our new rugs feature fashion colors from purple to charcoal gray. We will also introduce chunky textures in sisal for a luxury designer look,” Yaraghi said.

Safavieh will serve breakfast and lunch, and host late afternoon wine and cheese happy hour daily during market.

For more information, visit www.safavieh.com.

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