This Old House Names SAFAVIEH Four Seasons Rug One of 100 Best New Home Products of 2012

Safavieh’s Four Seasons indoor outdoor Moroccan-inspired rug is one of the
TOH Top 100 new products of 2012. This Old House photo by Ted Morrison.

PORT WASHINGTON, NY – Safavieh’s Four Seasons indoor/outdoor rugs have been named by This Old House as one of the 100 best new home products of 2012.  The only area rug to win a place on the prestigious “TOH Top 100” list this year, Four Seasons is hand-hooked of solution-dyed polypropylene in a broad range of patterns that includes traditional Persian and Moroccan motifs and florals from English country to contemporary.

“The TOH Top 100 is the result of an exhaustive search for the most forward-thinking, relevant and necessary new home products out there. Through the winners, we saw several major trends emerge in homes, including bringing the outside in, simplified Do-It-Yourself, and getting high-end looks for less,” said Scott Omelianuk, Editor of This Old House.

“We're honored to be included in the TOH Top 100 list. And we are gratified that This Old House has recognized the great strides in quality and design in the outdoor living category we’ve taken with Four Seasons. This collection really does blend indoor and outdoor spaces.  It is innovative in so many ways, from patterns with neon colors, to multi-colored chintz designs – all unheard of in outdoor a year ago,” said Arash Yaraghi, Safavieh principal.

“Safavieh is one of the original companies that started the revolution of indoor/outdoor rugs and we are expanding our line continually with new weaves, including hand-made and machine-made qualities. We believe that the sector will continue to grow if we continue pushing the envelope with design and technology that develops fashionable products people perceive as attractive enough to go inside their homes, but with all the cleanability and easy care advantages of outdoor,” Yaraghi continued.

Four Seasons, a collection of 30 patterns introduced in July 2012 at the Atlanta Rug Market, is hand-hooked in China of enhanced polypropylene and retails at $320 for a 5x8 size.

The 2012 list marks the second annual “The TOH Top 100” and includes items for people who love houses new or old and are looking for the newest ways to fix them up. Winning products include an ice tray that won’t spill, wood decking that resists rot, and a [broadloom] carpet [by Mohawk] that stands up to an elephant. “I am confident that these products will impress our readers as much as they did the editors of the magazine and will raise the bar for the industry,” added Omelianuk.

A complete list of the “TOH Top 100” can be found at www.ThisOldHouse.com/top100  and on newsstands, beginning November 2.

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