Safavieh Rugs “Style Spotted” at High Point Market Design Innovation and Trend-right Colors Cited

Janel Laban, executive editor of Apartment Therapy “style spotting”
Safavieh’s new Santa Fe geometric rug with Peshawar wool pile
and Soumak flat weave in metallic yarn.

HIGH POINT –Two Safavieh area rugs were selected by High Point Market Style Spotters as favorite products during the October 2012 home furnishings market, October 13-18.  Lisa Mende, principal of Lisa Mende Design chose an ikat rug from Safavieh’s sustainable hemp collection by Thom Filicia, and Janel Laban, executive editor of Apartment Therapy singled out a new Santa Fe rug introduced at Market.

“We are honored to have our designs validated by top home fashion trendsetters; this distinction is especially significant when you consider that of the 167 products selected by the Style Spotters this Market, only five were area rugs,” said Safavieh principal Arash Yaraghi.

“This promotion by High Point Market is wonderful exposure for exhibitors like Safavieh, and also for the area rug category as a catalyst for color and pattern trends.  As the Style Spotters program continues each season, we hope to see the percentage of rugs grow in proportion to their vital role in interior design,” Yaraghi explained.

Named a Style Spotter after winning the High Point Market's Olioboard contest this summer, Lisa Mende is known creating expressive interiors with stylish accessories.  A respected design blogger, Mende noted on her Pinterest board that she chose Thom Filicia's Nottingham rug for its trendsetting colors of red, blue, yellow and aqua. “This hand knotted beauty would be great most anywhere,” she said.

Of the Santa Fe rug, Janel Laban of Apartment Therapy said, “Brick red plush pile meets subtly metallic silver flat weave: Beautiful unique rug from Safavieh.”  The rug combines a Peshawar weave wool pile with a Soumak flat weave in metallic yarn.

Chosen for their ability to see ahead of the curve in home fashion trends, the nine interior designers and bloggers asked by the Market to walk the show capturing images of their favorite looks and on-trend products. The Style Spotters curated their choices on Pinterest, a website that lets users organize and share photos on virtual pin boards. Each photo posted lists the exhibitor’s name and showroom number.

The fall roster of Style Spotters also included:
• Traci Zeller, Traci Zeller’s Blog
• Gretchen Aubuchon, Fashion + Decor
• Lori Dennis, DesignCamp.com
• Julia Buckingham Edelmann, Material Girls
• Cassandra LaValle, Coco + Kelley
• Stacy Naquin, Stacy Naquin blog
• Jason Oliver Nixon, Demystifying Design

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